Create Unique Logo Concepts with Midjourney Prompts

Midjourney is a powerful tool for creating images, but can you use it for something specific like logo design? Yes, you can get some great starting points and ideas. This post shows you how to write prompts to guide Midjourney towards creating effective logo concepts.

Start with the Basics: Midjourney Setup

Before you start creating, you need to get set up. Join the Midjourney beta through their website. This will take you to Discord.

Once you are in Discord, it's best to create your own private server. This keeps your work organized and private, unlike the busy public "newbie" rooms where your images get lost instantly. Add the Midjourney bot to your server, and you're ready to go.

Understand the Core Prompt Structure

Every Midjourney prompt starts with `/imagine`. For logo design, a good general structure looks like this:

`/imagine [type of logo] of a [subject] [style] --no [what to exclude]`

Let's break down the key parts.

Choose Your Logo Type

Midjourney is great for visual concepts but struggles with text. This means it's not ideal for wordmark logos (logos based only on text). However, it works well for others:

• Mascot logos

• Emblem logos

• Lettermark logos (focusing on a single letter symbol)

• Illustrative logos

Specify the type you want at the beginning of your prompt.

Define Your Subject

Tell Midjourney what the logo is *of*. This could be an object, an animal, a concept, or a letter (for a lettermark). For example, "a robot" or "a diamond".

Pick a Style

This is where you guide the look and feel. Mentioning artistic styles or design approaches helps Midjourney understand the visual language you want. More on this below.

Use `--no` to Exclude

This is crucial for logo design. Logos need to be simple, clean, and often without photographic details or complex shading. Use `--no` followed by words like:

• shading

• realistic details

• photo real

• text

Excluding these elements helps get cleaner, logo-like results.

Managing many prompts and variations can be time-consuming. The TitanXT Midjourney Automation Suite can help streamline this process, making it easier to test different prompt variations and organize your results.

Advanced Prompt Strategies for Logos

To get better results, try these techniques in your style definition:

Refer to Artistic Genres or Styles

Prompting styles like "psychedelic art," "flat design," "pop art," or "geometric" can give your logo concepts a specific look. For example:

`/imagine a logo for an ice cream brand. Simple psychedelic art. --no text realistic details`

Or:

`/imagine a mascot logo of an owl. Flat design vector. --no shading text`

Describe Artistic Techniques

Think about how a logo is drawn or presented. Mentioning terms like "line art," "gradient," "single weight line," or "screen printing technique" can influence the visual outcome.

`/imagine a simple logo of a diamond. Line art flat vector. --no photo real details`

`/imagine an emblem logo for a coffee shop. Gradient vector. --no shading photo`

Reference Famous Designers or Artists

Believe it or not, referencing a famous designer or artist can influence Midjourney's style output. Someone like Paul Rand, known for minimalist logo design, can be mentioned. Artists from different movements, like Piet Mondrian or Picasso, can also create unique stylistic takes.

`/imagine a flat vector logo of a lion head. Paul Rand style. --no realistic photo`

Working with Your Results

Midjourney will give you four variations. You can choose to upscale one you like or create more variations of a specific image using the U (Upscale) and V (Variations) buttons. You will often need to run prompts multiple times or create variations to get closer to what you want.

Remember that Midjourney concepts are just a starting point. You'll likely need to take your favorite result into design software like Illustrator to clean it up, vectorize it properly, and add text if needed.

To get the most out of Midjourney for design work and manage the many iterations, consider trying the TitanXT Midjourney Automation Suite. It's designed to help you manage your prompts, track results, and automate common tasks, saving you time and effort.

Conclusion

Midjourney can be a fantastic tool for brainstorming logo concepts and getting unique ideas quickly. By using a clear prompt structure, specifying logo types, using the `--no` parameter effectively, and leveraging artistic styles, techniques, or even artist names, you can guide the AI to create compelling visual starting points for your next logo project.

Happy prompting!