Why AI Designers Prefer ChatGPT for Packaging Over Midjourney

AI is changing how we create art and design. Many people think of tools like Midjourney for image generation. But what about something specific like product packaging? It turns out that for packaging design, some designers are finding that ChatGPT works better than Midjourney, especially when it comes to getting words right on the package.

We look at insights from an experienced designer who has worked on packaging for big brands like Frito-Lay (Doritos, Tostitos) and Impossible Foods. She shares her journey into using AI for packaging and why she leans on ChatGPT for this task.

From Corporate Design to AI Exploration

This designer started her career in graphic design, working on social media content for local restaurants. This led to a focus on food photography. She moved into packaging design at Frito-Lay, focusing on the front of the pack for well-known snacks. This experience was all about creative design.

Later, she moved to Impossible Foods. Here, she dealt with the back of the pack, which involves technical details like the Nutrition Facts Panel (NFP). This meant learning about rules like minimum font sizes (8 points for smallest, 11 points for biggest), specific spacing requirements (2 mm around the NFP), and how everything relates to the package's overall size. Understanding these rules helped her see the need for accuracy in design.

Her interest in AI grew after seeing impressive AI art online and participating in a Coca-Cola AI art competition. This event brought designers together to discuss AI's future, including the legal questions around using AI-generated images commercially. It became clear that learning AI tools would be important for designers.

The Key Difference: Text Accuracy

Midjourney is known for creating high-quality, beautiful images with great lighting and detail. However, it often struggles with generating clear and correct text on images. For product packaging, text is very important. You need brand names, flavor details, and other information to be readable and accurate.

This is where ChatGPT stands out for packaging design. It seems to handle text much better. While ChatGPT might require more effort to get the image quality just right compared to Midjourney, its ability to create correct text makes it a preferred tool for this specific kind of design work.

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How to Create Packaging Designs with ChatGPT

Here is a process for using ChatGPT to generate packaging ideas:

• Start with brands that have a strong visual identity that you admire.

• Think about new flavor ideas for those brands, especially unusual or creative ones. Use ChatGPT to expand on these ideas, asking for unexpected, funny, or weird concepts.

• With a brand and flavor in mind, you already have a basic idea of the core look (e.g., Ritz's clean style with a slightly more lively logo).

• Put the brand, flavor name, and a color idea (like red/pink for strawberry) into your prompt.

• Add specific details like the package size (e.g., "20 fluid ounces"). This helps the AI understand what text elements to include, even if they aren't perfect at first.

• Phrase your prompts carefully. Saying "a bag of Skittles floating in a sea of apples" might give you a bag surrounded by apples or even a green background depending on how the AI interprets it. Being specific matters.

• AI-generated ideas, like a flavor name ("Galaxy Green Apple") suggesting a background (space), can guide your next prompts. Build on the elements the AI creates that you like.

It's important to have patience. Getting a great result might take many tries or "iterations." Don't feel pressure to get it perfect right away. AI is still a tool to learn and work with, and nobody is using it for major production projects without human oversight yet.

Future Possibilities: Custom AI Training

There is talk about training custom AI models. Imagine feeding an AI all the artwork for a specific brand. This could help the AI understand the brand's style exactly, making it even better at generating new packaging ideas, especially for lesser-known brands or Limited Time Offerings (LTOs).

An LTO is a product or flavor available for a short time, like a special holiday version of a chip or candy. AI could quickly generate many design variations based on the brand's core look, making the design process much faster for LTOs.

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Conclusion

While Midjourney is great for image quality, ChatGPT's strength in handling text makes it a strong contender for product packaging design. By starting with a brand, using descriptive prompts, including specific details, and having patience, designers can generate creative new packaging ideas.

AI tools are evolving quickly. Learning how to use them, even just for practice, will be a valuable skill for designers in the future. Experiment with different tools and techniques to see what works best for your specific design needs.

Want to make your AI design process more efficient? Learn how the Midjourney Automation Suite from TitanXT can help you generate and manage your AI creations.